The Evolutionary Viability of Quackery
Eating a vulture won’t clear a bad case of syphilis nor will a drink made of rotting snakes treat leprosy, but these and other bogus medical treatments spread precisely because they don’t work. That’s the counterintuitive finding of a mathematical model of medical quackery.
It’s so clear from a math p.o.v., it’s all about the longevity of the attempted cure in the public sphere. It carries over beyond medicine to social programs, financial advice, child discipline, religion, and more.
(Via New Scientist.)
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