Does your product or service have users, members, consumers, customers, patrons, or players? Do you and your team refer to them in a consistent way? Do the people who interact with your app even know what they are to you and what you are to them? Is the relationship clearly defined? Does it matter?
Could vernacularly empowering and agency imbuing terms be a viable loyalty boosting tactic?
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This entry was posted by fekaylius on Friday, June 25th, 2010 at 11:19 AM.
It is filed under thoughts and has these tags: linguistics, loyalty.
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