Physical industries have already started to think about cradle to grave design, but we in the digital design world also need to realize there are consequences and costs to the community at large if we continue to delude ourselves with myths of immortal software.
While building out the final export tools for the retiring online guest map service Frappr.com, it quickly became clear that there is something fundamentally broken about online identity. Normally we include author attribution for the various bits of information submitted by the members. These attributions are valuable inside the service as well as beyond its walls. When Google indexes our data, it’s important that the original author not only gets visible textual credit by name, but also that their profile page is linked so that viewers may discover other content this author has created or even may be able to get in touch with the author. This works pretty well if the web service remains alive. As soon as a domain vanishes, those attributions lose a lot of their value.
Most online identity is trapped within the walls of the single domain. The only identity data we have on the frappr members is their display name, a frappr.com based member profile page url and an external email address. Attributing content to these is either completely unstructured, obsolete or a breach of privacy. The only thing we could go with was the unlinked and unstructured display name, if it existed.
This dissociation shatters the community into millions of shards with little recourse for reconnection. I’ll suggest that we aren’t well equipped, metaphorically or psychologically, for this kind of disintegrating experience, as humans. If a factory town loses the factory it does disintegrate in many ways, but the low level identities of the members of that community do actually persist. While many communication and interaction channels are gone, the citizens can still gather together and work on the problem as a team. Even if many move on to other locations, they still have a tangible forwarding address that they can optionally leave behind, there are at least some options.
There have though been historical events that do effectively shatter communities into irreconcilable bits, and these do have a devastating and lasting impact. Diasporas leave the remnants without options.
The dissolution of a web based community is a kind of digital diaspora. But we can mitigate the effects of shattered communities if digital identity is organized differently, anchored outside the borders of these rapidly shifting social software domains. The communities, after all, were created by and owned by the members, not by the service. The ownership of these communities, these affiliations, these connections, should not be left to ruin just because a website can’t pay their bandwidth bills.
How can we organize digital identity differently? There are several interesting initiatives and activists currently working on this very issue from many perspectives, and in fact I’m not really qualified to try and list them here (drop some names in the comments if you think what they are doing is relevant, i’d love to follow up on related work). What seem to be the common threads amongst projects I have seen are universal login, portable social networks and personal preferences for content selection. But what this whole experience has got me interested in is more along the lines of, “where is the canonical reference point of an individual?”. Based on this question I’m going to pour some half baked ideas of my own out into the light of scrutiny to see if anything might have a chance to congeal. These ideas are presented only from a design perspective and not from a technical perspective.
Nearly everyone already has a globally unique phone number, and with mobile web access rapidly becoming the global standard, a mobile network identity may make sense for the future. Mobile network identity would require portability, just like the mobile number portability that came to the US a few years ago (moving your number from one carrier to another). A mobile network foundation also starts to make more sense if it ever develops some kind of DNS system, where your identity isn’t a number anymore, but structured text with an ordained set of namespaces. Actually the existence of a mobile DNS removes the requirement of number portability, since the DNS records could just be updated. 3G enabled netbooks are bringing mobile networks into computers, and building an identity link between your phone and your laptop could be as simple a a process as pairing a bluetooth phone to a headset.
Email addresses are also already unique and ubiquitous. They would actually be a pretty great way to standardize and decentralize, as long as there were better ways to filter/block message sending rights to email addresses. The Twitter model is compelling for it’s limitations on incoming messages (only people you follow can dm you), but it’s still a single service that may dissolve or change someday. I think the email model is interesting, but I think the email infrastructure couldn’t handle the task.
Another idea for perpetual online identity management would be something like the imdb or archive.org or wikipedia but just for people. In terms of my original problem with content authorship attribution, this model would work quite well if the archiving organization were highly stable. I doubt anyone has noticed, but in the KML exports for Frappr i do link to the most recent archive.org cached version of the website instead of the website itself.
This almost just comes down to a simple question, “When you mention a person’s name online, what do you link to?”. I would have thought that as the web evolved, it would become more and more decentralized, with most people operating their own domains. While some people do maintain their own domains, many links wrapped around someone’s name leads to a profile page of one webservice or another. Facebook’s recent support of profile page shortcuts underscores how many people use twitter, as a kind of accidental identity server. Many of you reading this will know that @fekaylius means http://twitter.com/feyalius. The domain almost becomes invisible, or synonymous with “my public online identity”.
Another idea is an identity DNS system that could track, aggregate and reroute requests to all the various services that may come and go. Think of this like one part traditional DNS and one part call forwarding. Imagine for a moment if you could enter @fekaylius into a browser address bar and it would route you to my personal blog. Then I could update my routing preferences and it would reroute to my CV. Perhaps you might even be able to send an email, SMS, or any type of IM to that identity alias, and depending on the protocol (and our relationship?) it would find it’s way to my work inbox, my desktop IM client or even as a push notification on my mobile. Google Voice seems like it may be going in this direction. The @ namespace isn’t right for this, but it’s an example using something people already understand. I also wonder if people outside of twitter have adopted this tag format? Will it be able to migrate beyond one service, it was, as you know, not a construct of the twitter service, but a construct that emerged out of the community, a grass roots vernacular. It could very well spring up again and again.
Back to the mobile phone network for a moment. There is also a possible paradigm where we carry our identity servers around with us everywhere we go, in our phones. Maybe there is no need to go this far, but the notion of really having control over your digital identity, over the routing and filtering and watching the requests with the flick of a finger is pretty compelling to me. Tying in uniquely mobile services to this idea makes it a killer app, ubiquitous location and calendar awareness, one snap mugshot updating, foaf services based on your local address book, nearby offers and people.
The last idea might be one huge database of every person in the world, past present and future. It would hold just enough data about the person to disambiguate. When mentioning someone anywhere online their id could be embedded in an identity tag. All these references would be aggregated and you could see what people were saying about this particular person. Imagine a kind of facebook, but where it’s not at all up to you what gets shared. Letting the bots take over.
In closing, perhaps the shanty town labyrinths of abandoned online identity shadows we have today will survive for another decade, but I doubt it. Things are changing, hopefully we will all be able to have a say in how our digital identities are organized in the future.